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MARKEN-TRACKING
Research & Analytics | Tracking-Studie
Commercial Vehicles & Camper Vans
Task
Annual review of the brand and marketing performance of relevant brands and individual vehicle models in the demanding target group of fleet decision-makers.
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Results
Detailed results at headquarters and country level as well as implications for the orientation of marketing measures in the markets. Specific additional and longitudinal analyses on various strategic questions. Recipient-oriented preparation of results (top management, management, markets).
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