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CUSTOMER EXPERIENCE FRAMEWORK
Insights & Strategy | Data-inspired Customer-interaction
Automotive
Task
UX analysis of all customer-facing touchpoints in the multi-level digital sales infrastructure in the German market. Identification of necessary optimisation levers.
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Results
Comprehensive evaluation with regard to defined UX criteria from a target group perspective (customer, retail) and additional benchmarking. Derivation of the strategic roadmap to increase UX and implementation in the company's standard processes.
Photo: daria-nepriakhina / unsplash
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