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360° CONTENT DETECTION
Insights & Strategy | Data-inspired Story-telling
Nutrition
Task
Exploration of the target group lifeworlds in DACH and derivation of relevant topics for communication and brand positioning on the basis of our GENIUS insight solution.
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Results
Action-oriented description of the relevant target groups in terms of demographics and geography, attitudes, interests, brand preferences, ... Derivation of differentiating topics in the competitive context and further sharpening in the campaign process.
Photo: jason-betz / unsplash
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