USER EXPERIENCE "HEAD-UP DISPLAYS"

Research & Analytics | Ad-hoc (qual.)

Automotive

Task

Research project to optimise the in-car display landscape as part of the electric vehicle offensive for a leading global mobility provider.

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Results

Optimisation of the current product generation of head-up displays. Recommendations for the future development phases of in-car displays. Identification of specific further development potentials for different driving modes and driver types.