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INTERACTIVE TRADE IN GERMANY
Research & Analytics | Tracking-Studie
E-Commerce
Task
Representative consumer study (40k interviews/year) to determine the annual e-commerce volume for the German E-Commerce and Mail Order Association (bevh).
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Results
Determination of the annual volume in the German e-commerce market by private households in the areas of goods and services.
Determination of usage frequencies and ordering habits and their change over time.
Importance of different sources of information for e-commerce purchases.
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