MISSION
We make decisions better through the meaningful use of data. We help companies develop and sell compelling products and solutions for a digital world.
SERVICES
RESEARCH &
ANALYTICS
We bring together proven market research, analytical skills and the growing possibilities of the new world of data.
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Better, more accurate and affordable data - exactly for your question.
Digital Behavioural Data
We generate quantitative marketing insights for target groups, brands and products with our own software solution GENIUS. Almost 30,000 target group-specific analysable entities in more than 100 countries, 100% data protection compliant.
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Data Enrichment & Re-analytics
We combine different data sources (surveys, behaviour, CRM, ...) and analyse them multi-methodically for specific questions and insight needs - in order to optimally use the available customer and market knowledge.
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Ad-hoc Market Research (qual.)
We master a comprehensive set of methods (focus group / ethnography / UX...) in the analogue and digital space. Modern, qualitative insight research incl. complete project handling.
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Ad-hoc Market Research (quant.)
We deliver market and consumer insights to the point. Fast, flexible conception, transparent survey management (questionnaire, programming, field, ...) and sound analysis/data preparation.
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Tracking Studies
We take the pulse of brands and consumers. As a representative market study, for image and customer satisfaction research or as a control instrument for brand management and marketing performance.
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INSIGHTS &
STRATEGY
We go beyond and deliver insights as a basis for product and strategy development and consistently bring in the market and customer perspective.
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Plug & Play' implications and concepts for sustainable success.
Data-inspired Insights
We generate actionable insights and recommendations tailored to your project context and prepare the results accordingly. Whether for currently collected or already existing study results.
Marketing Control & KPIs
We make marketing success measurable and support you in the derivation and operationalisation of target criteria, the design of KPI dashboards and targeting logics as well as the conception of suitable control processes.
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Data-inspired Story Telling & Brand Positioning
We bring the data into the creative process and work with you and your agencies to develop convincing communication and market-relevant positioning for your brand(s).
Data-inspired Product Development
We do the analytical groundwork and bring the customer perspective into the concept early on. Together with you, we further develop ideas into meaningful products, offers and solutions and take over the business modelling.
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REALIZATION & ENABLEMENT
In the end, only the result counts. We align the project with reality and make sure that something sustainable is created.
Advice and implementation from a single source - effective and efficient.
Individual Dashboards & Solutions
We implement suitable data solutions for your company and your specific use case. Pragmatic, scalable and entrepreneurial in your sense, e.g.
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Visualisation of market research data in dashboards and automation of reporting and market research processes.
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Smart experience of results, e.g. through virtual or physical consumer kits
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Marketing performance and KPI dashboards
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Workshops & Trainings
We make data & co tangible and ensure that the existing data is used in the best possible way in the company's everyday life, for example through
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Insight workshops with all relevant stakeholders for a consistent perspective on the generated data and results
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Generation of implementation impulses with the specialist departments involved
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Training sessions on how to use the set-up data tools and studies
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Empowering market research teams with analytics methods
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Design thinking for customer needs-oriented product development
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PROJECTS
LEISTUNGEN
TEAM
Our 14-member team accompanies you and your project with methodical expertise and the desire for inspiring and implementable solutions. We combine corporate experience from blue chip to start-up, expertise from consulting, market research and technology companies and know-how from science and research.
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Beyondata was founded in 2017 by Sebastian Siebert and Dr. Friedemann Weber. Friedemann manages Beyondata's business.
SEBASTIAN SIEBERT
Sebastian studied Modern German Literature, Marketing and Technology & Innovation Management at Philipps-Universität Marburg and Technische Universität Berlin.
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He has been at home in the field of data and strategy since the early 2000s. During his consulting time, he worked for international clients in the fields of marketing controlling and business innovations. As an executive at an automobile manufacturer, he developed, among other things, the global tools and processes for marketing control and marketing objectives.
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Sebastian enjoys pragmatic solutions that really work in business reality. He has long been concerned with the opportunities and challenges of digitalisation on business models and the way organisations and people adapt to it.
DR. FRIEDEMANN WEBER
Friedemann studied at the Technical University of Berlin and the Cass Business School in London and received his PhD from the TU Berlin. He specialised in marketing and technology & innovation management.
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He has worked in the consulting and market research environment for over 18 years. As a team and division leader in various companies, he was responsible for a large number of international studies for large companies and associations.
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Friedemann actively develops the possibilities of modern consumer & market insight research. He is convinced of the potential that new (behavioural) data and technologies can deliver in combination with the proven skills of market and social research.
JOBS
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We are always looking for outstanding employees. Feel free to send us an unsolicited application!
CONTACT
Directions:
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from BER (SXF): approx. 45 minutes by taxi, approx. 1.5 hours by train (S-Bahn / regional express) to Hackescher Markt.
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From Berlin Hbf: approx. 15 minutes by S-Bahn (all S-Bahns to the east, 2 stations) to Hackescher Markt or tram M8 (direction Ahrensfelde / city limits) to Rosenthaler Platz.